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Institution:
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Monroe University
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Subject:
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Description:
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3 credits An introductory course that provides students with an understanding of the basics of retailing. The retail environment, consumer behavior, the "retail mix" store site, design and layout,pricing policies, merchandise planning and keeping customers are topics studied. Pertinent case problems are used as an integral tool for developing decision-making ability. PREREQUISITE: MK-101
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(718) 933-6700
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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