BM 262 - Marketing Management C

Institution:

Mohawk Valley Community College

Subject:

Description:

This course presents the marketing management process and the marketing managers role.Topics include marketing decision-making process, marketing concept, the process of strategic planning, and marketing planning. Prerequisite: BM120 Principles of Marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mvcc.edu

Phone Number:

(315) 792-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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