MAN 252 - Advertising Principles

Institution:

Hudson County Community College

Subject:

Description:

Industrial practices relative to media selection, types of advertising, sale promotion, consumer markets, and demand creation. Administrative policies and decisions of the advertiser are illustrated through readings, problems, and case assignments. Prerequisite: MAN 221

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hccc.edu

Phone Number:

(201) 714-7100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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