MKT 09378 - Product, Price, New Venture Management

Institution:

Rowan University

Subject:

Description:

Prerequisites: MKT 09200 and 57 Credits Required In this course, students analyze new product development and new product management. The course covers idea screening, concept testing, new product evaluation, pricing theory and practice. Students study the use of marketing techniques, including advertising, promotion and pricing for each phase of the product life cycle. Actual class participation in the concept and development of a specific product selected by the class supplements theory.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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