HSP 237 - Hospitality Marketing

Institution:

Connecticut State Community College Gateway

Subject:

Description:

Focuses on marketing and sales as they apply to the hospitality industries, especially methods of marketing a hotel, restaurant, and destination. Topics include marketing basics, the marketing plan, sales promotion, and special challenges in this industry. The relationship of sales and marketing to the meetings and conventions industry will be discussed. Offered in the fall semester only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwcc.commnet.edu/

Phone Number:

(203) 285-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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