COM 107 - Mass Communication and Advertising 3

Institution:

Connecticut State Community College Gateway

Subject:

Description:

Examines the social and economic aspects of advertising and consumer psychology, including the role of mass communication and advertising in marketing strategies. Presents legal restrictions, advertising practices, and issues and emphasizes the organization of the advertising industry today.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gwcc.commnet.edu/

Phone Number:

(203) 285-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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