BMK*H 201 - Principles of Marketing

Institution:

Connecticut State Community College Naugatuck

Subject:

Description:

(formerly BUS-H251) 3 cr. This course deals with the marketing function of the firm primarily from the management standpoint. Topics include marketing strategy, new products, channels of distribution, pricing, and promotion. The function of the marketing institution in economic and social context is considered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nv.edu

Phone Number:

(203) 575-8040

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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