ADV 2000 - Advertising and Sales Promotion

Institution:

Indian River State College

Subject:

Description:

This course presents basic advertising terminology and strategy. It focuses on target analysis, media analysis, ad development, scheduling, and budgets; resulting in the individual development of an advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.irsc.edu

Phone Number:

(772) 462-4772

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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