HFT 2500 - Marketing in the Hospitality Industry. c. c

Institution:

Pensacola State College

Subject:

Description:

FA - This course is designed to study the principles of marketing and promotion as they relate to the hospitality industry.This course looks at applying promotional techniques to a hospitality operation.The course addresses such topics as using a restaurant's menu and service staff to generate word-ofmouth advertising, the organization of a lodging operation's sales department, promotion of special events, etc.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pensacolastate.edu

Phone Number:

(850) 484-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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