MKA 2511 - Advertising and Sales Promotion OD

Institution:

Tallahassee State College

Subject:

Description:

Prerequisite: satisfactory completion of College Preparatory English (ENC2202), College Preparatory Reading (REA0002) and Elementary Algebra (MAT0024) or appropriate placement scores. Study of advertising as it affects the profitable operation of the business, including advertising media selection, matching advertising modes to type of business, analysis of written and display advertising, experience in writing advertising, and working with displays and use of advertising agencies. Study of other means of sales promotion. Contact: 3 hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tsc.fl.edu/

Phone Number:

(850) 201-6200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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