MKT 110 - Principles of Retailing

Institution:

Holyoke Community College

Subject:

Description:

Introduces the basic concepts and methods of retail store management and merchandising. Topics include the various types of retail operations, store facilities management, retail location, logistics systems, retail control systems, customer communications, legal and ethical; aspects of retailing, and human resource management in a retail environment.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hcc.edu

Phone Number:

(413) 552-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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