BK 453 - International Marketing

Institution:

Monmouth University

Subject:

Description:

Analysis of the policy, managerial, and implementation considerations involved in seeking multinational business opportunities with emphasis on the role of environmental and cultural differences in developing strategies for foreign market penetration. Prerequisite: Marketing 250. Course Type(s): WT

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monmouth.edu

Phone Number:

(732) 571-3400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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