COMM 272 - Public Relations & Publicity

Institution:

Ocean County College

Subject:

Description:

This course is a study of contemporary methods, tools and media used in the planning and development of public relations programs for business, industries, non-profi t institutions and community organizations. In particular, publicity and promotional techniques, copy preparation, news releases, the theory and practice of arranging publicity materials in campaigns to promote and interpret personal, institutional and organizational objectives and activities and the relationship of public relations to the media are emphasized. Prerequisite: ENGL 151

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ocean.edu/

Phone Number:

(732) 255-0400 ext 2804

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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