BUSN 270 - Principles of Advertising

Institution:

Ocean County College

Subject:

Description:

A study of various types of advertising, including newspapers, magazines, direct mail, radio, television, outdoor advertising and internet advertising. Current practices of advertising preparation, appeal, copy selection and layout techniques are analyzed. Prerequisite: BUSN 134 or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ocean.edu/

Phone Number:

(732) 255-0400 ext 2804

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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