RT 222 - Sales and Promotion in the Electronic Media

Institution:

Herkimer County Community College

Subject:

Description:

3 Credits (3,0) This course covers the techniques, principles and strategies used in professional sales and promotions in the electronic media, with an emphasis on the radio and television broadcasting industry and how it relates to other advertising media, such as newspaper, Cable TV and the Internet. Current approaches to successful selling and promotion design are incorporated into the steps of delivering an effective sales presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.herkimer.edu/

Phone Number:

(315) 866-0300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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