MK 420 - Advanced Marketing Management

Institution:

Monroe University

Subject:

Description:

3 credits This capstone course focuses on advanced marketing topics of current interest. A wide variety of ideas are explored with respect to formulating marketing strategies and the integration of marketing management concepts. Management of the marketing function is stressed in developing, forecasting, budgeting, organizational principles, motivation, training, and evaluation and control. This course should be taken in the last semester of marketing majors. PREREQUISITE: MK-322

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monroecollege.edu

Phone Number:

(718) 933-6700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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