MK 201 - Advertising

Institution:

Monroe University

Subject:

Description:

3 credits Examines advertising principles, practices, and media strategy. Topics include media planning; the significance of newspaper, magazine, television, radio, direct, and outdoor advertising; and consumer, product, and market analysis. PREREQUISITE: MK-101

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monroecollege.edu

Phone Number:

(718) 933-6700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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