HP 401 - Destination Marketing

Institution:

Monroe University

Subject:

Description:

3 credits This course emphasizes marketing principles supported by case studies. The course also examines diverse markets and target marketing. Various promotional activities will be explored, including print material, public relations, advertising, selling, exhibition, direct mailing, and the Internet. PREREQUISITE: HP-120

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monroecollege.edu

Phone Number:

(718) 933-6700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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