MKT 201 - Principles of Advertising

Institution:

Orange County Community College

Subject:

Marketing (MKT)

Description:

Students learn to identify the role of advertising and how it reflects society. Emphasis is placed on the need for strategic planning in order to determine creative tactics - visualization, copywriting and layout - and use of media (traditional, electronic, print and new) vehicles. Current materials from today's Advertising Agency departments are utilized. NOTE: Introduction to Business (BUS 103) and Marketing (MKT 101) are the recommended pre- or corequisite courses for Business majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyorange.edu/

Phone Number:

(845) 344-6222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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