MKT 204 - Problems in Marketing

Institution:

Orange County Community College

Subject:

Marketing (MKT)

Description:

Marketing problems are analyzed by use of the case study approach. This approach emphasizes the interrelationship of marketing management to the areas of accounting, economics, mathematics, and statistics toward the solution of problems. Topics include: product development and trend policy, channels of distribution, market research, pricing, advertising, and selling. Prerequisite: MKT 101

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyorange.edu/

Phone Number:

(845) 344-6222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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