MKT 202 - Salesmanship

Institution:

Orange County Community College

Subject:

Marketing (MKT)

Description:

Emphasis is placed on application of selling principles, various sales roles and motivational factors. Topics include: electronic commerce, prospecting, preparing the sales presentation, obtaining the appointment, the demonstration, and meeting objections and the use of the Internet in sales. Students participate in role-playing, dialogue, case analysis, and formal presentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyorange.edu/

Phone Number:

(845) 344-6222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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