MKT 203 - Marketing Management

Institution:

Orange County Community College

Subject:

Marketing (MKT)

Description:

A study of the application of the principles underlying effective marketing management. The student examines the impact of marketing management decisions on such major areas as market research, product development, industrial marketing, promotion, pricing, and distribution. A field study market research project is included. Prerequisite: MKT 101

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyorange.edu/

Phone Number:

(845) 344-6222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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