BSAD 206 - Promotion Management

Institution:

SUNY Morrisville (formerly Morrisville State College)

Subject:

Description:

Principles, concepts and techniques of personal selling, advertising, sales promotion, publicity, and public relations. Nature and role of promotion, marketing and management of the promotion program. The practice of promotion in a changing environment is an important aspect of this course. 3 credits (3 lecture hours), fall or spring semester

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.morrisville.edu

Phone Number:

(315) 684-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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