BUSM 2530 - Advertising

Institution:

Lakeland Community College

Subject:

Business Management

Description:

Prerequisite: BUSM 2500 This specialized course focuses on advertising as a strategic element in the marketing of goods, services and ideas. Using research-based criteria, students will develop the ability to recognize outstanding advertising and to prepare an advertising campaign plan. Course content includes integrated marketing communications, media selection, creating advertisements, effectiveness, copy writing, headline writing, direct marketing, local advertising, publicity, sales promotion, and organizational structure. (3 contact hours)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lakelandcc.edu

Phone Number:

(440) 525-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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