BUSM 2520 - Marketing of Services

Institution:

Lakeland Community College

Subject:

Business Management

Description:

Prerequisite: BUSM 2500 or permission of instructor This specialized course focuses on the fundamental differences inherent in marketing and leadership in service enterprises and departments, both for profit and not-for-profit. The course places emphasis on strategic planning needed for competitive advantage. Content includes exemplary service enterprises, managing service quality perception, the service process, leadership essentials in services, internal marketing, marketing communications, service marketing planning, and audits. Students have the option of developing materials for their enterprises. (3 contact hours)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lakelandcc.edu

Phone Number:

(440) 525-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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