MKT 230 - Mkt of Service Businesses

Institution:

Owens Community College

Subject:

Marketing & Sales

Description:

Focuses on the unique marketing and management challenges that face those in service businesses. Topics include understanding services as a process, the degree of customer contact in a service business, and how consumers evaluate service businesses. Creating value for the customer will be reviewed by studying productivity, customer relationships, and handling complaints and recovery. Developing a service market strategy through examination of customer education and promotion is studied.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

https://www.owens.edu

Phone Number:

(567) 661-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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