MKT 242 - Marketing on the Web

Institution:

Owens Community College

Subject:

Marketing & Sales

Description:

Builds on the MKT 101 skills to learn effective strategies for marketing on the World Wide Web. Emphasizes evaluating the marketing effectiveness of Web sites, considering reasons for marketing on the Web, assessing the target audience, and gathering Web marketing data.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

https://www.owens.edu

Phone Number:

(567) 661-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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