CST 342 - Internet Marketing

Institution:

Limestone University

Subject:

Description:

Integrating internet tools into a strategic marketing plan. Included topics: developing a marketing plan; developing an internet presence; internet demographics, email and discussion groups as information gathering and publicity tools; creating an electronic storefront; and designing a web page. (Same as Business Administration 342.) Prerequisites: Business Administration 341. Credit, 3 hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.limestone.edu

Phone Number:

(800) 795-7151

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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