BUS 422 - Integrated Marketing Communications

Institution:

Furman University

Subject:

Description:

Prerequisite: BUS-320 Introduction to the field of advertising and promotions management from a systematic, organizational standpoint. Focus on traditional advertising, but also on other areas of marketing communication such as direct marketing, sales promotion, interactive media, publicity/public relations, sponsorship marketing, point-of-purchase communications, and personal selling. 4 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.furman.edu

Phone Number:

(864) 294-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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