BUS 320 - Marketing Principles

Institution:

Furman University

Subject:

Description:

Prerequisite: ECN-111 Introduction to the field of marketing with a detailed study of the marketing concept, including market segmentation, consumer behavior and external environments. Focus on processes of product development, pricing, distribution and promotion. 4 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.furman.edu

Phone Number:

(864) 294-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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