33:630:385 - Marketing Research

Institution:

Rutgers University-New Brunswick

Subject:

Description:

Techniques of marketing research and the role of the marketing research department in a business structure. Emphasizes the use of analytical techniques in the design and conduct of marketing research. Problem formulation; collecting and organizing respondent data; evaluation and use of research findings. Prerequisites: 33:623:385, 33:630:301. Admission to Rutgers Business School-New Brunswick.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rutgers.edu/

Phone Number:

(732) 932-1766

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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