BU 251 - Principles of Marketing II

Institution:

Erie Community College

Subject:

Description:

This course builds upon the basic concepts and practices introduced in Marketing - BU 500. It will provide a firm understanding of how to define and segment a market, how to develop product and services for chosen target markets, how to price offerings to make them attractive and affordable and how to develop a promotional mix in order that customers will be aware of and desire a firm's products. Prerequisite: BU 151 (Formerly BU 500) or permission of instructor. F/S ( C, N, S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ecc.edu

Phone Number:

(716) 842-2770

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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