DMR 295 - Qualitative Marketing Research Methodologies

Institution:

Broome Community College

Subject:

Direct Marketing

Description:

This course integrates the social sciences and business in a mutual focus toward an interpretive, qualitative, approach to conducting research. Qualitative methodologies in research models utilize structured and unstructured interviewing, such as brainstorming, nominal group techniques, focus groups, as well as survey design and other textual analysis and ethnography. This qualitative approach to solving business problems will combine the social sciences and humanities in the generation and interpretation of data linking business research to social and economic change. This will help students more fully understand the technological revolution and the relationship of the business researcher to research beyond the statistical models most commonly used. Prerequisite- Corequisite Prerequisite: BUS 238 Marketing Research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYBROOME.EDU

Phone Number:

(607) 778-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.