BUS 142 - Marketing for the Non-Profit Organizations

Institution:

Broome Community College

Subject:

Business

Description:

Introductory study of marketing for organizations that operate in the pubic interest without a profit motive. Analysis of the differences and similarities of profitoriented and non-profit marketing. Emphasis of the exchange process, marketing concept, and environmental and societal constraints. This course is designed to assist non-profit organizations or individuals in applying the appropriate marketing concepts and strategies to generate adequate financial and public support. Lecture, cases, and discussions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYBROOME.EDU

Phone Number:

(607) 778-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.