ETM 101 - Entertainment Promotion

Institution:

Rowan College at Burlington County

Subject:

Description:

This course introduces the principles of marketing and promotion associated with the entertainment business. Students learn about the creation of publicity materials, media outlets, Internet promotions, media relations, the preparation of a media kit, and a publicity campaign. 3/0/0

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rcbc.edu

Phone Number:

(856) 222-9311

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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