HOSP 150 - Hospitality Sales and Marketing

Institution:

Atlantic Cape Community College

Subject:

Description:

Examines all aspects of hospitality sales and marketing techniques: developing a marketing plan, effective sales techniques, advertising and public relations efforts, and generational marketing trends as they pertain to the hospitality industry. The increased role of hospitality technology to improve hospitality sales will also be addressed. (2005)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atlantic.edu

Phone Number:

(609) 625-1111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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