MKT 200 - Principles of Sales and Promotions

Institution:

Cape Cod Community College

Subject:

Description:

This course explores the principles of sales, promotional goals and processes as they relate to the total marketing program of the organization. Students examine advertising, personal selling, sales promotion and publicity as promotional techniques. Prerequisite: MKT100, MKT106, and MKT112 / 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capecod.edu

Phone Number:

(508) 362-2131

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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