BUSM 2510 - Marketing Information and Research

Institution:

Lakeland Community College

Subject:

Business Management

Description:

Prerequisite: BUSM 2500 In this specialized course, students develop skills to access and search various sources of marketing-related secondary sources of information, including the Internet. Major subjects include the research process, qualitative research, primary data collection, sampling, databases, marketing information systems, and communicating results. (3 contact hours)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lakelandcc.edu

Phone Number:

(440) 525-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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