BUS 208 - Principles f Marketing

Institution:

Berkshire Community College

Subject:

Description:

An expl rati n f the kn wledge, skills, attitudes, and pr cesses required t create cust mer satisfacti n pr fitably by building value-laden relati nships in an ever changing w rld. Students c nsider emerging trends and f rces impacting marketing pp rtunities and strategies which apply t the f ur maj r principles f pr duct, pricing, distributi n, and pr m ti n; marketing management in the gl bal market; and s cial resp nsibility. Team case presentati ns pr vide the basis f r class discussi n. Prerequisite: BUS 107 r permissi n f the instruct r.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.berkshirecc.edu

Phone Number:

(413) 499-4660

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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