MKT 09391 - Business to Business Marketing

Institution:

Rowan University

Subject:

Description:

Prerequisites: MKT 09200and 57 Credits Required Students will investigate key concepts and strategic issues associated with marketing to business and organizational customers. Strategic differences between business and consumer marketing will be examined. Students will apply course concepts by means of analysis of case studies of actual decision situations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rowan.edu

Phone Number:

(856) 256-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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