ACR 0948 - Advertising

Institution:

Eastern Florida State College

Subject:

Description:

A survey of product (service) promotion with emphasis on systematic planning of a complete campaign consisting of communication goals, positioning, media strategy and cost efficiency, and post evaluative testing.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.easternflorida.edu

Phone Number:

(321) 632-1111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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