HOTFS 430 - Hospitality Marketing Management

Institution:

Chaffey College

Subject:

Description:

Class hours: 32-36 lecture. Marketing strategies applied to hotel-motel industries, restaurant and institutional food service. Identification of the market, image development, advertising, sales promotions, public relations, and administering and control of a marketing plan. 1307.00

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chaffey.edu

Phone Number:

(909) 652-6000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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