BUS 50 - Advertising for Small Business

Institution:

Cabrillo College

Subject:

Description:

3 units; 3 hours Lecture Recommended Preparation: Eligibility for ENGL 100 and READ 100. Teaches advertising and promotion for small businesses, emphasizing local and regional media. Topics include media planning, budgeting, and purchasing, media creation, design and layout for television, radio, newspaper, magazine, brochures & flyers, outdoor, direct mail, World Wide Web, press releases and more as marketing tools. Transfer Credit: Transfers to CSU.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cabrillo.edu

Phone Number:

(831) 479-6100

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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