BUS 420 - Marketing Research

Institution:

Furman University

Subject:

Description:

Prerequisite: BUS-320 and ECN-225 Emphasis on the importance of a marketing information system. The types and sources of information required for marketing planning and decision making. Topics include the research process, techniques, design and methodologies. Concepts applied through case studies or projects in the business community. 4 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.furman.edu

Phone Number:

(864) 294-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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