BUS 421 - International Marketing

Institution:

Furman University

Subject:

Description:

Prerequisite: BUS-320 Management of global marketing operations with emphasis on the strategic distribution, promotion, product, and pricing issues faced by firms engaged in world trade. An indepth examination of the economic, financial, cultural and political/legal infrastructures that affect the marketing function in different countries and regions. 4 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.furman.edu

Phone Number:

(864) 294-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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