BU 151 - Principles of Marketing

Institution:

Erie Community College

Subject:

Description:

A survey of the basic marketing structure in a private enterprise economy. A consideration of the economic, sociological, psychological and political factors that make up the environmental setting. The various means and methods of moving goods from producer to ultimate consumer will be studied. F/S ( C, N, S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ecc.edu

Phone Number:

(716) 842-2770

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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