BUSMK 256 - Marketing

Institution:

Diablo Valley College

Subject:

Description:

3 .units .SC 54 hours lecture per term Recommended: BUS 109 or equivalent; eligibility for ENGL 122 or equivalent Introduction .to .marketing .functions .involved .in .facilitating .the .exchange .of .goods .and .services. .Focus .on .the .analysis .of .markets: .assessment .of .the .marketing .environment; .formulation .of .marketing .strategy; .and .development .of .the .marketing .mix .variables .of .product, .price, .promotion, .and .distribution. .Ethical .issues .considered. .CSU .

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dvc.edu

Phone Number:

(925) 685-1230

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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