MKTG 112 - introduction to Advertising

Institution:

Antelope Valley College

Subject:

Description:

3 units 3 hours weekly Advisory: Completion of MKTG 101, and Eligibility for College Level Reading and ENGL 099. This course is an introduction to the history, consumer consciousness, and agency activities in the field of advertising. The ideas and concepts presented will focus on understanding and identifying target audiences and developing an awareness of the advertising stratagem to serve those audiences. Emphasis will be placed on understanding past and present consumerism, advertising aims and goals in retail, wholesale, print and electronic advertising media as they apply to the business marketing and advertising environment. (CSU, AVC)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.avc.edu

Phone Number:

(661) 722-6300

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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