MKTG 101 - principles of Marketing

Institution:

Antelope Valley College

Subject:

Description:

3 units 3 hours weekly Advisory: Eligibility for College Level Reading and ENGL 099. Introduction to the business activities in the field of marketing. The ideas and concepts presented will focus on increasing understanding of marketing and the business activities required to serve a selected target market: product planning, pricing, distribution and promotion. Emphasis will be placed on raising awareness and assimilating these ideas and concepts into serving present and potential customers within the current legal, competitive and socio-economic environment. (CSU, AVC)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.avc.edu

Phone Number:

(661) 722-6300

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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