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Institution:
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Atlantic Cape Community College
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Subject:
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Description:
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Introduces the basic elements of the marketing mix including product, pricing, distribution, and promotional concepts. Acquaints students with marketing terminology and prepares them for advanced study in component areas of marketing. This course is the logical first step for those planning further study in advertising, retailing, small business, sales, and international marketing or for students seeking to add a dimension of business basics to their non-business program. (1985)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(609) 625-1111
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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