BUSN 102 - Principles of Marketing

Institution:

Atlantic Cape Community College

Subject:

Description:

Introduces the basic elements of the marketing mix including product, pricing, distribution, and promotional concepts. Acquaints students with marketing terminology and prepares them for advanced study in component areas of marketing. This course is the logical first step for those planning further study in advertising, retailing, small business, sales, and international marketing or for students seeking to add a dimension of business basics to their non-business program. (1985)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.atlantic.edu

Phone Number:

(609) 625-1111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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